Silver Banking TV

Silver Banking TV

Silver Banking TV allows older customers to perform everyday tasks such as making a transfer or contracting[…]

Client: NTT DATA
Assignment: Video script

(Watch the original here.)

In order to bring digital banking services closer to older customers, who may have difficulty accessing them on a mobile phone or computer, NTT DATA has developed Silver Banking TV, which is based on the TV, the digital device most used by this group of consumers.

Silver Banking TV allows older customers to perform everyday tasks such as making a transfer or contracting a financial product, and they can even also request a support call from the bank through the app.

(script follows)

  In today’s digital society, the rate of innovation sometimes outstrips the pace at which the elderly can assimilate the advances.     
  A good example  is financial services, where digitalization has transformed the way customers, young and old, interact with their bank.   
  However, there are solutions to reduce the digital divide.     
Vendor testimonial
  At NTT DATA, we have created a financial inclusion initiative to enable us to discover the difficulties facing older users of digital banking…   
  …to understand their concerns and encourage them to see technology as an ally.     
User testimonial
  Leveraging this knowledge, we have developed a product designed specifically for older users.     
  With it, we want to break down technological barriers and make banking more accessible.     
  Thanks to Silver Banking TV, older people can use the TV to perform everyday tasks such as making a transfer or contracting a financial product.     
  They can even directly request a support call from the bank through an app.     
 User testimonial
  We believe that it is possible to reduce the digital divide for those groups facing technological difficulties.   
  And that’s why we are focussing a lot of effort on developing solutions to reduce this divide.   
 
  We harness technology for financial education, transforming a long journey into just a few steps.   

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